Quick Tips to Increase you eCommerce Sales

Mobile commerce is all the rage right now. In 2013 alone, the overall e-commerce transactions topped $1 trillion. The first quarter of 2014 saw a 35% increase in global e-commerce transactions as compared to the same time last year.  Yet in a lot of cases just because you have an e-commerce capably site doesn’t mean you are making all the sales you need your site to.

Here’s a few quick tips to help you increase your sales.

1. Be

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Get more customers with an engaging small business website

computer photoAs most small  business owners know by now, a website is a necessity for any small business. It puts your products and services at the fingertips of any and everyone around the world, it helps you extends your brand, and it gives your business a certain amount of gravitas.

The Gentle Nudge.  Though the overall website structure, the images and content are very import aspects of an engaging site. One of the biggest ways to increase your user engagement is … Read More

Call to Action – a must have for effective websites.

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Having an effective call to action is an essential part of any effective website. A call to action is not just limited to e-commerce sites. Every website should have an objective it wants users to complete whether it is filling in a contact form, signup for a newsletter or volunteering their time.

A call to action provides…

  • Focus to your site
  • A way to measure your sites success
  • Direction to your users

Here are a few  techniques which help achieve … Read More

Google Places is now Google My Business

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Google announced  yesterday a suite for business owners, offering them a one-stop shop to update their business information, add photos, read reviews and, of course, use Google+. The service replace Google Places and is called “Google My Business.” Google My Business seems to be aimed at those who have yet to figure out how to “get on Google” so to speak; in fact, there’s a button that even uses that same expression.google devices

Users you were previously … Read More

The Google Machine: Make it work for you.

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Everyone knows it, Google is the 800 lb gorilla on the internet. But Google isn’t just the search gatekeeper, you can also use many of Google’s’ products to your advantage. Take a look at some of Google free or low cost products and discover how they can help your business succeed.

1. Google AdWords

Pay-per-click (PPC) is the most popular form of online advertising, and Google AdWords is the Internet’s largest PPC ad network. Here’s how it works: A user … Read More

Claiming your Google Listing in 20 minutes or Less

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With over 80% of potential buyers searching online for information about products and services, it’s clear that keeping in step with Google and search engines is a vital tool in your marketing arsenal.

One way to leverage Google’s magic is to claim your Google Places for Business listing.  In addition to setting up your Google+ profile, taking the time to fill in key information about your business on Google Places gives you a better shot at showing … Read More

3 Questions to ask yourself when building your website.

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Are you thinking about building a website?  Do you have an idea for what that might look like?

Before you start to design, hire, or even build the site yourself there are a few things you should think about.

check photo 1. Who is your audience?

This may be an easy question or a complicated question, so it might help to break it down a little by also asking yourself.

  • Who are your current customers?
  • Who do you want as customers?
  • Who
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Planning Makes It Better

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Welcome to our first post. Today we are talking about why it’s important to plan your site and web strategy before you begin to build.

The first step in creating anything on the web is the most important and perhaps the most difficult step. You have to decide what to do and why you are doing it. It’s not enough, to know you need a website or social media real estate. You have to think about why.

Price Is Not

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